Joe is the son of Alvin Deitrich, founder of 1st Choice Financial Services, Inc. He joined the business after 20 years in the insurance industry. Joe has a Bachelor of Science Degree in Business Administration from Bloomsburg University. During his time at Bloomsburg, Joe was a part of the football team and had the privilege of representing the PSAC in the Division II National Champion Game. Go Huskies!
Integrity, growth, and having a service mindset are some things Joe is known for. One of the things that prompted Joe to join the business and leave Corporate America was his desire to make a difference by helping people realize the full potential in their retirement journey.
Joe currently holds the FINRA Series 65 license and the Pennsylvania Life and Annuity License. He is committed to personal and professional development.
Joe lives in Lewisberry, PA with his wife, Terri, and his daughters, Adelyn (Addy) and Ella. He enjoys spending time with his family and friends, loves the outdoors, health & fitness, and is an avid football fan.