Meet Our Team

Alvin H. Deitrich Jr. is the founder of 1st Choice Financial Services. He began his career working as a career agent for Peoples Life Insurance Company. After 2 years he was promoted to manage an office staff of 30 Career agents and 5 Staff managers. His next area of responsibility was agent training in the Northeast region. Five years later, he started his own agency with a focus on people age 50 plus, providing retirees a level of service that meets all the needs of people throughout their retirement years. Our proven strategies and thorough planning process have made a huge difference for our clients.

Alvin is a man of faith who lives in Lewisberry, Pennsylvania, with his wife, Connie. They have three grown married children and eight grandchildren who love the Lord and are involved in their local church and serve in their community.

In his free time, Alvin enjoys spending time with his family, especially the grandkids, playing golf, and enjoys football as a player, fan, and 14 years as a high school coach.

Today, Alvin has nearly 40 years of experience in the insurance and financial services industry and he holds Pennsylvania Licenses and Certifications in Long Term Care Planning, Life Insurance, Annuity, and Income Planning. In addition, he is a National Social Security Advisor and a Life Underwriter Training Council Fellow.

Kevin Deitrich is the son of Alvin Deitrich, partner of 1st Choice Financial Services. Kevin and his wife, Miranda, have 3 adult children and several grandchildren.

In his free time, Kevin enjoys spending time with his family, playing golf, as well as all types of sports. He even has had the privilege to coach High School Football. Kevin received a Bachelor’s degree from Appalachian Bible College in West Virginia and was involved in planting a Church in the northern part of Colorado. Along with his position as an Advisor and Chief Operating Officer (COO) at 1st Choice Financial, Kevin currently serves as the Senior Pastor of Matamoras Bible Church in Halifax.

Kevin’s passion is to help people grow their money and help protect their money so they can enjoy their money. He believes everyone deserves an advisor who will do everything possible to help their clients’ dreams become a reality.

Kevin always says that whatever profession a person chooses in their life, they should do it to the best of their ability! It’s this personal philosophy that he serves his clients to the best of his ability through experience, knowledge, and a high level of professionalism.

Joe is the son of Alvin Deitrich, founder of 1st Choice Financial Services. He joined the business after 20 years in the insurance industry.  Joe has a Bachelor of Science Degree in Business Administration from Bloomsburg University. During his time at Bloomsburg, Joe was a part of the football team and had the privilege of representing the PSAC in the Division II National Champion Game. Go Huskies!

Integrity, growth, and having a service mindset is something Joe is known for.  One of the things that prompted Joe to join the business and leave Corporate America was his desire to make a difference by helping people realize the full potential in their retirement journey. 

Joe currently holds the FINRA Series 65 license and the Pennsylvania Life and Annuity License. He is committed to personal and professional development.

Joe lives in Lewisberry, PA with his wife, Terri, and his daughters, Adelyn (Addy) and Ella.  He enjoys spending time with his family and friends, loves the outdoors, health & fitness, and is an avid football fan.